![]() But the bill, which has 157 co-sponsors, including 27 Republicans, has not moved out of the House Committee on Small Business.īankruptcies also have been less common in Europe than in the United States. The Gym Mitigation and Survival Act would offer grants of as much as $25 million to gym owners. Only 1.4 percent of the clubs in Europe have closed since March 2020, compared with about 25 percent in the United States. Algar said.Įuropean operators will find that a diverse approach is easier to adopt because governments in many countries forgave business taxes and made grants to cover payrolls and overhead costs to mitigate the closure of brick-and-mortar clubs, Mr. “The industry’s efforts, especially in Europe, has led to an encouraging member return rate,” Mr. Tracking Covid-19 transmission rates, reconfiguring clubs and creating coronavirus protocols are important steps to rebuilding trust that gyms are safe environments and persuading clients to return to gyms. “Operators are well-advised to integrate a comprehensive digital experience into their offerings while maintaining their on-site facilities.” ![]() “While digital offerings are here to stay, they are unlikely to replace the traditional brick-and-mortar services,” Mr. While three-fourths of those customers said they intended to return to a club when they could, many added that they also would continue virtual workouts. MindBody, a fitness-software company, said 7 percent of customers it surveyed in 2019 used live-streamed workouts during the pandemic the figure climbed past 80 percent. Ludwig said.Ĭustomers seem open to remote workouts. “Many brick-and-mortar operators were quick to adapt their digital offerings, and these remain key to their success,” Mr. Many have already begun.ĬlubIntel, found that 27 percent of the 2,000 people who participated in an online survey said their fitness clubs offered digital fitness during Covid closures that rose to 58 percent after clubs reopened. To retain or recoup prepandemic clientele, clubs need to increase those kinds of options and build a business model with diverse offerings like on-demand and streaming video. ![]() Many customers, the report found, have chosen remote options offered by providers other than a fitness club. ![]()
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